Full Colour Printing

Full colour printing can have a great impact. Lasting impression are made within 90 seconds of exposure, and colour accounts for 60% of the acceptance or rejection of a person, place, object, or circumstance.

Full colour printing can dramatically improve response to any marketing campaign, the right colours can make your business communications much more inviting. Studies show that full colour printing increases comprehension by up to 73% and improve recall by 82%. Furthermore, people are 55% more likely to pickup a full colour mailer first and even more astonishing, 85% are more likely to buy a product promoted in full colour printing.

Some important points to remember when designing your literature for full colour printing, colours affect message recognition to different extents. Red, Yellow, and Green have a significantly higher memory value than Blue. Use our full colour printing service to produce properly targeted promotional literature to generate more business than you can cope with, ideal for businesses large and small, across a great diversity of applications and market sectors. At Volume Printing will show you how to get the best out of your full colour printing, using full colour printing to catch and hold attention, creating a favourable impression, leading to a purchase decision of your products or services by your potential customers.

Full colour printing can sway thinking, change actions, and cause reactions. To find out how you can use full colour printing to your advantage, to engage effectively with your customers, raise your brand awareness and increase sales contact us today.