Direct Mail Marketing

Every year over a third of all direct mail marketing goes straight into the bin. In 2003, over 78,000 tonnes of direct mail marketing ended up in landfill. We all receive a ton of direct mail at our door every year. And unless your mailing list is on target and your creative is good, people might not even bother to open your letter before deciding it’s "junk mail" and throwing it out. Good direct mail campaigns, however, with selective, up-to-date mailing lists and exceptional creative can pinpoint your target market with minimal waste and create a strong image for your operation. To see how you can generate some excitement about your direct mail marketing speak to one of our advisers.

Our work is direct and engaging - communicating messages quickly and powerfully. The key to a successful direct mail marketing campaign is to get the right offer to the right person. Together we’ll establish what you’re trying to achieve and select your target audience. Then we’ll come up with an innovative mailer that will create the right image and message and motivate prospective customers to respond. To set your organisation apart from the crowd requires a distinctive identity and personality. Well-targeted direct mail marketing still stands clear as a strong means of business and client generation. It is especially valuable as a means of attracting new customers and reaching large audiences.

Direct mail marketing is one of the fastest growing media of the past ten years. It is estimated that direct mail generates £20 billion worth of income each year in the UK alone. According to a recent study of the effectiveness of direct marketing campaigns, colour printing with targeted messages is 10 times more effective than conventional direct mail. If you require further information about our direct mail or any of our other services then please do not hesitate to contact us.