Brochure Design

For a successful brochure design, everything must work together to support the marketing position and message. The content should be persuasive and the brochure design compelling. When creating your brochure design, choose an objective then outline the points you want to make. Keep your audience in mind and try to anticipate their questions. In addition, using subheadings, pictures and other graphic elements will make your points clearer and more visible.

Below are some tips when designing your brochure:

Front Cover
Keep the front cover of the brochure design simple. The purpose of the brochure is to motivate the reader to pick it up and open it.

Include your corporate logo and company name in your brochure design. Also include a brief tag line or slogan on the front cover of the brochure design, use images of people using the product you are selling on the front cover.

Inside Front Cover
Include a 3-4 paragraph corporate biography conveying to your audience your abilities and expertise. Including this in your brochure design will give you the edge on the competition.

Use the second paragraph of your brochure design to highlight your credentials and accomplishments. You could add endorsements and testimonials here. It is estimated that 95% of all people tend to do what their peers do.

The last paragraph of your brochure design could list professional affiliations, human interest items about the company or its officers and any other pertinent information you may want to add.

The Back Cover
Include all contact info, phone, address, fax, e-mail, etc.